Our Regional Reach
Supporting international medical companies as they evaluate and enter healthcare markets across the United Arab Emirates, Middle East and Africa.
MIDDLE EAST AND AFRICA
A Region of Tremendous Opportunity
The Middle East and Africa region has a sizeable population of 1.8 billion people distributed across 70 countries that are at different levels of socio-demographic and economic development. This ranges from lower-income countries where poverty and communicable diseases remain a major burden, to wealthy nations with high per-capita GDP and advanced healthcare infrastructure.
Strong Fundamentals, Diverse Markets
The fundamentals and healthcare demand trends of the region are strong, driven by a rapidly growing population, rising income levels, a shifting disease burden, and increasing spend on healthcare. At ViaNova Health, we have a sound understanding of these fundamentals, and of the gaps in the local healthcare ecosystems. We understand the region's diversity, and we tailor our strategies and go-to-market models to the needs of each individual market.
Customer and segment identification
Distribution-route evaluation
Regional business introductions
Commercial positioning
Market-entry planning
Partner-development support
Regional expansion perspective
GEOGRAPHIC FOCUS
ViaNova Health supports market understanding and partnership development across the United Arab Emirates, Middle East and Africa.
OUR PROCESS
Structured Path to Market Understanding
- 01
Initial discussion
- 02
Technology and objective review
- 03
Market assessment
- 04
Recommended entry approach
- 05
Partnership or implementation planning
The scope of each engagement depends on the technology, target market and agreed consultancy requirements.
Discuss Your Market Objectives