Building on accumulated team expertise within the region, and driven by passion and a genuine care for empowering local healthcare, ViaNova Health aims to be the partner of choice for companies looking to enter into new markets, and companies looking to scale up their business in existing markets.
Mission
ViaNova Health is dedicated to advancing healthcare in the United Arab Emirates, Middle East and Africa. We bring life-changing technologies that enable healthcare providers to deliver high-quality patient care and improve wellbeing across the region.
We embrace a growth mindset, backed by the capabilities, expertise and confidence to succeed. We pursue growth with purpose, always guided by integrity and the highest standards of ethics and professionalism.
Our proven track record in driving growth and ensuring successful penetration and adoption of healthcare products in the region
Our extensive regional network of distributors, customers, key opinion leaders, decision makers, and governmental bodies, which gives us access and ability to influence local market dynamics
Our purpose-driven culture. We work with passion. We measure by results.
ViaNova Health is managed by a team of professionals with 20+ years of experience in the medical device and healthcare sector across the United Arab Emirates, Middle East and Africa. The team members have held positions in executive leadership, general management, sales and marketing leadership, and channel management in large multinational healthcare corporations. They have in-depth understanding of local market dynamics, and a track record in driving physician adoption and patient access to lifesaving therapies. Over the course of their careers, they have built extensive networks with customers, distributors, key opinion leaders, decision makers, and governmental and reimbursement bodies in the region. This positions ViaNova Health to offer value, actionable insight, and effective growth strategies to its partners.